Fix-First Philosophy
Every check is paired with a fix handler. Detection without action is noise.
About SEO Merlin
We were tired of SEO plugins that show you 50 warnings and leave you to Google each fix. WordPress site owners do not need more reports - they need problems solved. SEO Merlin was built to close the gap between “here's what's wrong” and “it's fixed.”
Every check is paired with a fix handler. Detection without action is noise.
10 fixes use Claude AI for tasks humans should not waste time on: meta descriptions, alt text, schema markup. The other 26 fixes are fully deterministic.
While others optimize for 2015 Google, we ship 8 checks and 7 fixes for ChatGPT, Perplexity, and Google AI Overviews.
SEO Merlin is built by CARPEBO Devs - a foods & technology business based in Xanthi, Greece. For nearly two decades, the team behind CARPEBO has been building, breaking, and rebuilding WordPress sites. What started with their wholesale nuts business (Carpebo.com and Walnuts.gr) became a deep frustration: every SEO plugin told them what was wrong, but none of them actually fixed anything.
With a background spanning programming and UI/UX design, they decided to build the tool they wished existed - one that does not just audit, but acts. SEO Merlin was built for their own sites first, solving real problems on real WooCommerce stores with real revenue on the line.
Now they are making it available to every WordPress site owner who is tired of reading reports and ready to start fixing.
2005
First WordPress site
2021
Launched Carpebo.com & Walnuts.gr
2025
Started building SEO Merlin
2026
Public launch
42 Checks
36 Fixes
9 Categories
10 AI Fixes
7 Import Parsers
5 Integrations
Install SEO Merlin free and see what your site is missing.
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